Investing in YOU is cool

Fashion blogger Luba Jakobson Stella McCartney for Adidas sports fashion
In deliberation
Fashion blogger Luba Jakobson Stella McCartney for Adidas sports fashion
Pretty?
Fashion blogger Luba Jakobson Stella McCartney for Adidas sports fashion
sporty shoes

 

Sometimes I think we’re lucky to witness such a ‘comfortable’ time in fashion – a time, in which comfort doesn’t rule out fashion, but rather the other way around.  A time which allows snickers with a dress or a skirt or heels worn with jogging pants.

The fine line between sportswear and the everyday wardrobe is long gone, and leading fashion brands invest in whole collections or workout shoes, while sports brands come out with collections fit for casual style. The sporty look tells the world – I care about myself! And good for you – because taking care of YOU is trendier than ever.

So, when I was invited a couple of days ago to a launch of Stella McCartney’s new collection for Adidas, I was looking, among other things, for clothes to wear regularly. In the Tel Aviv port store of Adidas, the wonderful Lea Shnirer was waiting for the guests with a Pilates class. And, of course, there was the new collection by Stella, as the fashionistas lovingly call her.

Fashion blogger Luba Jakobson Stella McCartney for Adidas sports fashion
with Lea Shenirer
Fashion blogger Luba Jakobson Stella McCartney for Adidas sports fashion
Gorgeous snacks

IMG_4884

 

It was a relatively small event with fun and intimate atmosphere (produced nicely by Liat Moliov). Lea’s class was pretty challenging, even for the sports lovers among us, and Stella’s collection was refreshing. I didn’t find anything groundbreaking, but I had to refresh my wardrobe with a new purchase – perforated workout shoes, which change color with every different sock underneath.

Fashion blogger Luba Jakobson Stella McCartney for Adidas sports fashion
perforated workout shoes
Fashion blogger Luba Jakobson Stella McCartney for Adidas sports fashion
Wide cropped top, fit for the everyday

I also added a cropped, long sleeved wide shirt with Lycra inserts, which was already worn with jeans and accepted many compliments.

It looks cool and current, and may not look like that on the hanger but I’ll make sure to incorporate it into a look and write about it soon.

Anyway, girls, care about YOU! And if you haven’t seen the new collection, now is a good time to catch up and hit ‘refresh’.

 

Yours,

LJ

Fashion blogger Luba Jakobson Stella McCartney for Adidas sports fashion
A bathing suit
A raincoat by Stella Mc Catrney
A raincoat
Fashion blogger Luba Jakobson Stella McCartney for Adidas sports fashion
shorts
Fashion blogger Luba Jakobson Stella McCartney for Adidas sports fashion
Pilates class with Lea

Fashion blogger Luba Jakobson Stella McCartney for Adidas sports fashion

It isn't easy to take care of yourself!
It isn’t easy to take care of yourself!
Fashion blogger Luba Jakobson Stella McCartney for Adidas sports fashion
I’m in pain!

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