It’s the seventh consecutive year that this unique project – Fresh Paint, Fresh Design gives a platform to Israeli artists, and unites them under one roof. This welcome initiative belongs to the fair’s CEO Sharon Tilinger and to Yifat Gurion, the artistic director and curator, an amazing woman I also know as one of the parents in my daughter’s school.
We participated at the VIP opening event, which I was very happy to be invited to, but upon arrival we discovered our country has a lot of “very important” people – for a whole hour we stood in line to park at the city sports center in Tel Aviv where the fair takes place. At least I met several friends and art-loving acquaintances.
When the tedious parking process was done and over with, we entered the compound and got carried away in the flow of people who came to look, appreciate and perhaps buy the work of our talented artists, some in the beginning of their journey and some already making a name for themselves in Israel and around the world.
I’d recommend downloading, even before the arrival, a very convenient app called Artbit – it was developed especially for the fair and meant to help you receive information about every piece you’re looking at and interested in.
I’m not a professional art critic, so just let me point out a few works I especially liked:
The Talents Design gallery, owned and curated by Gal Gaon, represents artists, designers and architects that develop products for the art design market, “the up-and-coming young sibling of modern art”, according to Gal. On regular days, you can find the gallery at the must-visit Bavli Project – you’ll instantly feel like you’re abroad.
Here, I’m surrounded by trees and floating clouds – what can I say, nature is always the best inspiration for art.
Clouds – Ilan Garibi, paper folds origami-style. I know and like his work and even purchased one not too long ago.
Trees – Ron Aloni who does “knitting” and re-painting of iron nets.
I really liked this piece – a lighting fixture compiled from a number of objects with a print on plisse fabric. When I came closer, I saw this is an artwork by Albi Serfati, Ayala Serfati’s ex-husband (she’s an internationally acclaimed Israeli designer). Together, they used to run the design brand Aqua Creations, and since their breakup Albi continued with their signature design aesthetics.
When artist Tzion Avraham Hazan took a picture with me, his powerful work serving as a background – more than sixty drawings in red oil paint on paper, floor to ceiling – he suddenly put on a strange mask, also a part of his artistic vision. The mask blocks all our senses – eyes, ears, mouth and nose. I also wanted to feel how it’s like to be senseless, but the mask had a particle that goes into your mouth like prosthesis, so I politely refused this experience.
Litvak Gallery is representing an Israeli artist, Daniel Enkaoua, who’s been living in Barcelona for some time now, succeeding there tremendously. According to the gallery owner Muli Litvak, it was very hard to convince Daniel to participate in Fresh Paint. I asked why, and he said: “he’s so successful there, he simply doesn’t need it”.
This photography by Yael Shahar from Mika Gallery gave me the chills. Apparently, I wasn’t the only one – this photo was purchased by five different people, according to the red dots on its right bottom side.
And here are a few more pieces that caught my eye:
Ok, I’ll stop here, otherwise you won’t go yourself, and that would be a shame. It’s worth it – coming to appreciate Israel’s talents, and maybe even going home with some fresh art. Just do yourself a favor and try coming in the middle of the week, to save yourself the trouble of lining up like all the “very important” people…